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  • Website Development
  • Search Engine Optimization
  • Software Development

Friendship Hall is a leading Heavy equipment Rental Company with more than 35 years of operational experience in UAE. We are providing comprehensive quality equipment with punctuality as per the customer’s requirements. As a premier lifting solution provider in UAE, we are well-equipped to address the crane rental and Transportation needs of all the major industries such as Oil & Gas, Marine, Construction and Manufacturing. We focus on delivering results with efficiency and safety in mind. Our quality equipment consist of mobile and crawler cranes, hydraulic lowbed and flatbed trailers, forklift, man lift, bobcat, JCB, exactor with trained operator and highly professional technical oriented lifting supervisors. We are providing UAE-based customers with 24/7 customer support and service.
FHE offers one of the largest fleet of cranes ranging from 25 Ton to 700 Ton mobile cranes. Along with our extensive support of Lifting and rigging equipment, our full-service offering gives us the capability to perform any crane rental job, anytime, anywhere in United Arab Emirates. FHE provides its customers with best-in-class land transportation services. FHE fleet is equipped with a wide variety transport trailers of different specification. Over-dimensional, overweight shipments pose special challenges for shippers. Often a shipment is both oversized and heavy in nature that they would require special equipment and permits. With FHE, you can expect quality, reliability and on time delivery.


Welcome to our case study on Friendship Hall, a leading company specializing in crane and heavy machinery services for the construction and management industry. This portfolio entry highlights our strategic approach to website development, software development, and SEO, aimed at enhancing Friendship Hall’s online presence and establishing their authority in the construction sector.

Website Development

  • Custom WordPress Theme
  • Responsive Design
  • Service Pages
  • Project Portfolio
  • Contact and Inquiry Forms

Software Development

  • Custom Management Software
  • User-Friendly Interface
  • Data Analytics
  • Integration Capabilities


  • Keyword Research
  • On-Page SEO
  • Content Marketing
  • Local SEO

Results and Impact

Our collaborative efforts with Friendship Hall resulted in significant achievements, including:

Increased Website Traffic

Growth in organic search traffic from targeted audiences. Improved user experience leading to higher inquiry and conversion rates.

advance abudhabi is offering complete secure protection for data, privacy and insights

Operational Efficiency

Improved project management and machinery maintenance through customized software solutions

Strengthened Brand Authority

Establishing Friendship Hall as a trusted and innovative leader in the construction industry

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see the difference of before and after our work


Showcase our expertise and success in delivering exceptional digital solutions tailored to diverse needs

Our partnership with Friendship Hall showcases our expertise in delivering tailored digital solutions that drive success in the construction and management industry. By combining cutting-edge website development, innovative software solutions, and comprehensive SEO, we helped Friendship Hall achieve significant growth and establish a strong online presence.

Explore more of our successful projects and discover how we can elevate your business. Contact us today to discuss your digital goals and embark on a journey to success with our expert team!